Marketing online is as much of an art as it is a science. There are blog posts, images, GIFs and Vines everywhere, and they all form part of a universe that was created by some marketing expert somewhere to promote something.
But the internet turning into a marketing tool was somewhat accidental. When the network was first created, people were fascinated by the technology and where it could take us as a species. Few realised just how commercial and market driven it would eventually become. Tools such as Facebook, Twitter and Pinterest set out to connect people to each other and inadvertently became part of a online marketing powerhouse.
Almost everyone with a broadband connection is now an expert marketeer. People realise the importance of being seen in a certain way online and projecting the right information to the audience to get the best response, even if the promotion is entirely personal.
Social media has transformed into this juggernaut of news and media like the ever changing face of the music industry. It is not a magic bean and won’t make every brand as powerful as Oprah, but over time and with consistent use the medium is extremely powerful.